What You'll Have After This Sprint

Why does this work?

• Uncertainty about your customer is expensive. It costs time, money, and momentum.

• Customer clarity takes what you already do, and points it at the right place.

• Focus on the fact that you're building a picture of the person who needs the thing that you do, rather than just filling out another worksheet.

Some pre-work before you get started.

It helps to diagnose any gaps there are in your current customer understanding. Download and print out this quick worksheet (included with your purchase) to get a better picture.

All you’ll need is 20 minutes and a pen, and it’ll lay the foundation for an even better sprint.