Know exactly who your real customer is, where to find them, and what to say — in one 3 hour session.
The Customer Clarity Sprint is a structured self-guided process for small business owners whose marketing is working hard and not quite getting the results it should.
Built on the Google Ventures Sprint Method. Adapted for businesses with thin margins and no time to waste.
ABOUT
What is the Customer Clarity Sprint?
The Customer Clarity Sprint is a 3-hour self-guided business workshop that helps small business owners identify their ideal customer, map their customer's journey, and build an action based roadmap. It is based on the Google Ventures Sprint Method and was designed by former Google design strategist Sam Slater.
THE PROBLEM
If your marketing feels like effort rather than momentum...
You're posting. You're emailing. Maybe running ads. And it's moving — but not quite in the way it should. The right customers aren't showing up as easily as they should, and you're not sure why.
Most of the time, the problem isn't the marketing itself. It's something upstream: you don't know your customer specifically enough for your message to land with the right people.
That gap — between roughly knowing who your customer is and specifically understanding them — affects everything downstream. Your message. Your channel. Your conversion rate.
Is this familiar?
Posting consistently but not attracting the right customers
Marketing spend that doesn't seem to be converting
Messaging that sounds right but isn't quite landing
Too close to your own business to see what's missing
No time for a full-day workshop — but need a real solution
THE SOLUTION
The Customer Clarity Sprint gives you FIVE things in three hours
An empathy map of your ideal customer's inner world — specific enough to anchor everything so that it lands
A customer journey map showing exactly where they're most open to being reached
A How might we? exercise to turn their pain points into your opportunities.
A Super Eights ideation session to find reach strategies you haven't tried yet
An action based roadmap you can start acting on the same day
You run it with a trusted thinking partner — a colleague, a peer, a friend. On your own schedule. No travel, no full-day commitment.
You learn techniques essential to the successful running of your business such as psychological safety, divergent and convergent thinking, and self-compassion.
Do you really know who your customer is?
🏆 Fill out the worksheet🏆
5 questions. 20 minutes. Deeper understanding.
Who is Sam Slater?
Sam Slater is a former Google design strategist who spent ten years applying the Google Ventures Sprint Method to complex, high-stakes decisions — such as Google's global location strategy and global innovation programs. Since leaving Google, he has run the Clarity Clinic, a structured business workshop for small business owners, helping over 35 businesses get clear on their direction, their customers, and their next move.
Frequently Asked Questions
-
The Customer Clarity Sprint is a self-guided 3-hour business workshop that helps small business owners identify their ideal customer, understand their customer journey, and build a concrete marketing roadmap. It uses the Google Ventures Sprint Method, adapted for small businesses
-
A marketing course teaches you concepts. The Customer Clarity Sprint produces five tangible outputs in a single 3-hour session and a whole new understanding of your business You leave with a plan, not just knowledge.
-
No. You can bring any trusted person — a colleague, a friend, a fellow business owner. The sprint includes an Collaboration Guide that tells them exactly how to help. No business expertise required.
-
The founding price is $447. After June 24th 2025, it rises to $547. There is a 14-day money-back guarantee — if you complete the sprint and don't feel it delivered genuine value, email Sam directly for a full refund.
-
The Google Ventures Sprint Method is a structured decision-making process developed by Jake Knapp and the GV team to help organizations solve complex problems quickly. It was designed for large organizations but adapts effectively to small business challenges, particularly around understanding customers and making marketing decisions.
Read the latest think piece |
Read the latest think piece |
🕶️ Do you really know your customer?
After 10 workshops and ~35 small businesses helped, I’ve noticed something I want to share.
Most business owners I work with can describe their customer. Not perfectly, but reasonably well. They know the industry, the rough demographics, the problem their product or service solves.
What they rarely know, until it’s revealed in a workshop, is where their product sits alongside everything else on that customer's plate. It shows up time and again.