Sprint overview.

After three hours, you're going to:

• Have clarity on who your ideal customer is.

• Have a sense of where to find them.

• Know what to say to them.

• You’ll know these things in a specific way — specific enough to act on them tomorrow.

How will the next three hours play out?

This sprint is built around five exercises, each one feeding the next.

• You'll start by getting inside your customer's world.

• You'll map the emotional and functional journey they take. From when they have their problem, to after you have solved it.

• You'll use psychology backed methods to generate more ideas than you thought possible.

• And then you'll bring it all together into a plan you can start acting on today.

By the end, the fog should have lifted a bit. Probably more than a bit.

Let's get into it.