Customer Clarity Accelerator
Know exactly who your ideal customer is, where to find them, and what to say — in one 3 hour session.
A structured, self-guided sprint for small business owners, frustrated because their marketing is reaching everybody but converting nobody.
If any of this sounds familiar…
The Customer Clarity Sprint is a 3-hour structured process designed specifically for these problems. You run it with your team, or on your own with a trusted thinking partner, using a methodology that was built for exactly this kind of decision making.
✅ Your marketing feels like effort rather than momentum.
Each campaign or post feels like starting from scratch. Nothing builds on what came before.
✅ You’re posting and nothing is quite compounding.
You’re consistent enough. The content isn’t terrible. But the right people aren’t finding you and you aren’t sure why.
✅ You know roughly who your customer is, but your message isn’t landing.
You can describe them in broad terms, but generalities don’t convert. The gap is in specificity.
✅ You’re too close to your own business to see what’s missing.
You know too much about what you do and why it’s valuable. An outside perspective could change everything.
✅ You know you need to fix this but there’s never a right moment.
A full-day workshop is either to expensive, too much time or too far away. So it just gathers cobwebs on ‘the list’.
What’s included?
The full 3-hour sprint - video guided, self-paced.
Four exercises designed to work in sequence. Sam walks you through each one, then you execute. The power is in the sequencing, where each exercise generates the content for the next one, building momentum as you go.
The Sprint Pack - four professional grade strategic templates.
Empathy map | Customer Journey Map | Super Eights capture sheet | Narrative Action Roadmap. Everything pre-formatted ready to use, yours to keep and revisit for your next strategic challenge.
The Collaboration Guide - your thinking partners’ playbook.
A clear guide for your team or whoever you bring in. Tells them exactly what their role is at each stage, and the ground rules that makes the session work. No business experience required.
The method orientation videos
Where the methodology comes from, essential concepts to understand to get the most out of this session, and why it all works so well. This is Sam’s Google background in ~10 minutes.
Founding member bonus: Group Q&A session with Sam, July 2026
A live 30 minute call for the founding cohort only. Bring questions, share what came up, hear what others had to say. This is where the sprint starts to pay dividends.
What it costs - and what it’s worth
A single new right-fit client, for most of the businesses I work with, is usually worth between $1,000 - $10,000+. This sprint is designed to make finding those customers significantly easier, and the sales conversations afterwards significantly shorter.
The Founding Price is $447. After June 24th, it’s $547. The founding cohort is capped at 25 people - I want to be able to give real attention to what comes out of the first group before I make it more widely available.
There’s also a 14 day money back guarantee. If you run the sprint and don’t feel like you got genuine value from it, email me and I’ll refund you. No hoops.
Founding price and group Q&A call close June 24th, 25 places total
Making a difference with Small Business Owners
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Making a difference with Small Business Owners 〰️
— Damian, Copywriter— Ian, Coach— Jes, Ghostwriter,\ & Tarot Card Reader⭐️⭐️⭐️⭐️⭐️
The process quickly helped clarify how I should approach things, and one insight in particular shocked me. In the best way. It was the business equivalent of finding out you have spinach in your teeth.
— Damian, Copywriter⭐️⭐️⭐️⭐️⭐️
I was skeptical going in because I had been thinking about this stuff for months, so what could this workshop do for me? I was super wrong, I got a lot of clarity and energy from your workshop. Very good content. I felt very in flow during and hyped up about my next steps after. Thank you 🙏
— Ian, Coach⭐️⭐️⭐️⭐️⭐️
As a woman with a small business I now feel confident and supported. I’m overflowing with ideas which only makes my business more resilient.
— Jes, Ghostwriter,\ & Tarot Card ReaderWhile the sprint format is new, the methodology has been running in Sam’s in-person Clarity Clinic for a while, the founding cohort will be the first to experience it in this format - which is why the the price reflects that, and why Sam is hosting the July call personally.
Meet Your Instructor
Who is Sam?
Small Business Owner
I spent a decade at Google as a design strategist, applying the Google Ventures sprint methods to complex, high-stakes decisions - including the company’s global location strategy and innovation projects that spanned across all regions. When I left Google, I wanted to take that methodology somewhere it had never been used before, namely small businesses with thin margins and limited time.
I started the Clarity Clinic because I’d seen what structured thinking could do to a business that’s been running on instinct. It’s not magic, it’s just a process, and something that most small businesses never get access to. Given the power of these tools, that just doesn’t feel right to me.
The Customer Clarity Sprint is my attempt to fix that at a price point that works for your cost and time constraints.
Frequently Asked Questions
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Frequently Asked Questions 〰️
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No. Your collaboration partner can be a friend, a peer, another business owner - anyone who knows you well enough to push back and is will to spend three hours helping you think. The Collaboration Guide gives them the tools to support, collaborate, and challenge in constructive ways. No business expertise required on their part.
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The methodology is sector agnostic. The sprint has been run with artists, coaches, CPAs, wealth managers, chiropractors, consultants, product businesses and more. The exercises work wherever there is a problem and a customer, which is everywhere. The outputs will look different from every business, but the process remains the same.
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Yes - if those three hours are structured well. The exercises build on one another in specific sequence. You’ll never be starting from a blank page, and by the time you reach the roadmap, most of the thinking is already done. This robust scaffold is the methodology to keep you efficient.
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The exercises are hard to fail individually. The video walkthroughs show you how to do them in detail, while the write ups provide step-by-step summaries. And the Founder Cohort Q&A is for you to bring questions directly to Sam about what came up in your sprint.
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14-day money-back guarantee. If you run the sprint and don’t feel like it was worth it, email Sam directly and he’ll refund you. No hoops.
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You get immediate access to the course. All four modules, the Collaboration Guide, the orientation videos, the downloads are all available right away. The Founders Cohort Q&A session date will be confirmed by email a few days after the launch.
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The sprint stays available, but for $547. The Founders price, the cohort cap and the Q&A session will expire. You can still get the sprint but the pricing and access benefits will go.
The Guarantee
14 day money-back guarantee. Run the sprint. If you don’t think it delivered real value, not just to to your business, but to how you understand your customer, email Sam and he’ll refund you in full. We don’t want this to be small print, we want it to be the policy.
Why is the guarantee there? This sprint is in a new format. Sam is confident in the method, and wants you to be confident in the purchase.